CPR, AEDs save lives

Heart attack is the leading cause of death in the Fox Valley region, and in the United States. AEDs, or automated external defibrillators, save lives. Placement of AEDs in emergency response vehicles, public areas and local business is the focus of the Gold Cross Ambulance HeartStart Foundation.

HeartStart provides AEDs to municipalities of all sizes and to all kinds of organizations, as well as assists in placing AEDs in public locations in the Fox Valley. The HeartStart Foundation fund, held and administered by the Community Foundation for the Fox River Valley Region, helps pay for AEDs. AEDs cost about $1,400 each.

Since the program began in 1998, Gold Cross has assisted in the placement of more than 300 AEDs in the Fox Valley and broader region. Publicly accessible AEDs are located in downtown Appleton, Neenah and Menasha, as well as in smaller municipalities in the region, and scores more are used by law enforcement and other emergency responders.

Thanks to the HeartStart Foundation and community support, the Fox Cities have the most AEDs per capita in Wisconsin.

Gold Cross also provides matching funds to organizations who want to purchase and place AEDs, and trains community members and local businesses in CPR and AED use. To apply for an AED matching grant for your organization, click here.

Support the HeartStart Foundation

HeartStart Charity Golf Outing

The 20th annual HeartStart Charitable Golf Outing was held on Friday, July 27th 2018 at Royal St. Patrick’s Golf Course.¬† ¬†Stay tuned for future updates about our 2019 charity golf outing. To learn about sponsorship opportunities, contact Steve Radich at sradich@goldcross.org.


Nationwide, more than 350,000 people each year experience out-of-hospital sudden cardiac arrest. Of that number, only 12 percent survive.