Residents of the greater Fox Valley region are invited to participate in an unusual but critical scavenger hunt from June 1-16. The hunt is on for publicly-accessible AEDs, or automated external defibrillators. When used on a person who is having a sudden cardiac arrest, an AED may shock the heart back into rhythm, and a life may be saved. When used in conjunction with hands-only CPR, AEDs can triple a person’s chance of surviving sudden cardiac arrest according to the American Heart Association.

The Fox Valley is a leader in Wisconsin in placing AEDs in public areas – city streets, restaurants, libraries, schools, government offices and more. Gold Cross Ambulance is building a comprehensive registry of all the AEDs in the region, and we need your help!

Participants in the AED scavenger hunt will use the PulsePoint AED app to submit AED locations anywhere in the Gold Cross 1,200 square mile service area. Prizes include:

  • Two tickets to the Fox Cities Heart & Stoke Ball on Feb. 16, 2019
  • A $350 Visa gift card
  • Foursome entry for the 20th Annual HeartStart Charity Golf Outing on July 27, 2018
  • A $150 Visa gift card
  • A $25 Appleton downtown gift certificate, courtesy of Appleton Downtown, Inc.

It’s easy to play!

To join in the hunt for publicly-accessible AEDs:

  1. Read the PulsePoint AED Scavenger Hunt Terms and Conditions posted on the Gold Cross Ambulance website
  2. Download the free PulsePoint AED app from the iTunes App Store or Google Play
  3. Find publicly-accessible AEDs in communities throughout the Fox Valley region (anywhere in the Gold Cross Ambulance 1,200 square mile service area)

To earn points toward prizes:

  • Find a new AED, take a photo, and register it for five points
  • Find an existing AED, take a photo, and upload it for three points
  • Confirm a pending AED for one point

To see exactly how the app works, watch this video.

Submissions will be accepted only via the app, and only from 12 a.m. June 1 through 11:59 p.m. June 16. Winners will be selected based on the highest number of points earned. Winners will be contacted by email by the close of business on June 18 and will have 24 hours to reply to claim their prizes. Any ties will be broken by random pick.

June is National CPR and AED Awareness Month. One year ago, Gold Cross Ambulance launched the PulsePoint Respond app. That app alerts CPR-trained bystanders of a sudden cardiac arrest that occurs in a nearby public location, so they can start hands-only CPR and locate the nearest publicly-accessible AED. Since PulsePoint Respond was launched, 1,235 people have downloaded the app and enabled the CPR alerts.

About Gold Cross Ambulance

In its 26th year of service, Gold Cross Ambulance Service provides paramedic-level care for 911 medical emergencies, and non-emergency transport services to more than 280,000 people in 1,200 square miles of portions of Outagamie, Winnebago, Calumet and Waupaca counties, responding to more than 21,000 calls each year. The company also brings EMS expertise to the region through its management services, making it the only not-for-profit, regional ambulance service in the state. Gold Cross Ambulance is jointly owned by Ascension Wisconsin and ThedaCare. To learn more about Gold Cross Ambulance, visit

About the HeartStart Foundation

The Gold Cross HeartStart Foundation provides Automatic External Defibrillators, or AEDs, to local municipalities, law enforcement, first responders, community organizations, businesses and public facilities. Thanks to the program, more than 300 AEDs have been placed in the Fox Valley and broader region. As the leading partner of the program, Gold Cross Ambulance also offers matching funds to organizations who want to purchase AEDs. Funds for the Gold Cross HeartStart Foundation are held and administered by the Community Foundation for the Fox River Valley Region.

About the PulsePoint Foundation

PulsePoint is a 501(c)(3) non-profit foundation based in the San Francisco Bay Area. Through the use of location-aware mobile devices, PulsePoint is building applications that work with local public safety agencies to improve communications with citizens, empowering them to help reduce the millions of annual deaths from sudden cardiac arrest. Learn more at or join the conversation at Facebook and Twitter. The free app is available for download on iTunes and Google Play.

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